The channel invested heavily with many sports profiles, but hardly anyone was watching.
Northug spurtslo competitors extremely dramatically under the closing femmila WSC in Falun on Sunday. Czech Lukas Bauer, Swede Johan Olsson and Russian Maxim Vylegzjanin had succumbed to the incredible Mosvik no on the run.
It was the end of a race that captivated television viewers in very high degree. This country was almost two million viewers who were joined by the run on femmila. Also over keel was the conclusion of Swedes own championship set of record numbers. The entire 2.6 million were joined on the run femmila directly on SVT, writes Aftonbladet.
Now it is clear that it is not only the national channels – NRK in Norway, SVT in Sweden – which has the rights to show WSC. Eurosport has also sent championship directly.
profiles Per Elofsson and former biathlete Carl-Johan Bergman tried to hijack Eurosport viewers from state channel. But broadcasts from Falun never took off completely for the pure sports channel. During the run on femmila had Eurosport 3000 viewers in Sweden (for Norway, there is no corresponding measurements, journ. Note.).– Difficult game
– It is a very difficult game against SVT. There are more than David against Goliath, says Dennis Andersson, Director of Eurosport Nordic Aftonbladet.
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– We are not satisfied with having 3,000 viewers on Sunday. The best number we had during the World Cup was 63,000, there we are pleased with, says Andersson, who confirms that the competition is fierce.
– We knew so clear that it would be tough to take a high percentage of viewers . But people get more and more into the eyes of what we send. Average figures for Eurosport and Eurosport2 has increased by 43 percent through 2015 compared with 2014, he said.
Content with commentators
Few of the Swedish viewers alternated between SVT and Eurosport shows figures from MMS, which measures and analyzes television and motion pictures in Sweden. But the numbers were not as weak on all exercises on femmila Sunday.
When Charlotte Kalla took gold medal earlier this week chose 18,000 viewers to watch Eurosport, against 1.1 million on SVT. Nevertheless Eurosport boss fairly satisfied, championship as a whole.
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– We are very pleased with the job Roberto Vacchi (commentator journ.anm.) and Per Elofsson has done, where we’ve really hit good. An awesome combination. We have heard that they are practitioners favorites too. It’s cool, so there we are very pleased, he said.
He says that many people are not aware that Eurosport actually sending cross and that reklameavbruddene mar the viewing experience for some.
– Access to the channel is not equal with SVT, which reaches out to the whole nation. We are also an advertising based channel, which could impact negatively when we meet ends with SVT, confirms Andersson.
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