- We will put more pressure on ski-rights, says Discovery’s sports director. – Campaign

Today could broadcasting chief Thor Gjermund Eriksen rejoice having landed the major TV deal on ski-rights for the next five years. Negotiations have been ongoing since last winter and has rightholder chief Runar Østmo been demanding.

He confirms that copyright tangle with Eurosport has been one of the themes around the negotiating table. As Campaign previously written have Eurosport through its large pan-European rights agreement had the opportunity to see winter in parallel with NRK. This right has been more problematic for NRK after Discovery became shareholder in the sports channel.

Østmo will not face Campaign say what consequences it has received for the value of NRK’s ​​agreement.

– I can not go into details on that, but it has been essential that only Eurosport channels that can display it in parallel, and that it does not go on TVNorge or other channels, he says to the Campaign.

Read more: Do share winter sport with Discovery

– Should promise Eurosport
sporting director Jan-Erik Aalbu Discovery Networks Norway sees no reason to let NRK retain ski- party for themselves.

– There is no doubt that we are considering whether we should put more pressure on FIS package. It’s not just about taking up the fight with NRK, but that we have secured two winter Olympics and have the pitch to make the channel more familiar, says Aalbu to Campaign.

He believes Eurosport previously been a faceless channel, and that he will now do something.

– We should lift Eurosport Norway. We keep getting better distribution channel and to do the right thing for optimizing the channel for the Norwegian market. There has been little promotion of our rights, which we can now do in several areas. In line with that we will take over the Olympics in 2018, it can not be like that no one has heard of our commentators said Aalbu,

Quests profiles
– Will you add rights on new Eurosport Norway?

– We’ll look at. These are rights that go long. The most important year ours is the last year into the Olympics. We have also previously sent exactly the same as NRK, but now we will raise it even more for the Norwegian audience.

– How are you going to take viewers from NRK?

– We have not thought about this. It may be that we extract large profiles also will be working during the Olympics. We have become more attractive than ever. It may be part rights we will send directly NRK does not send. But it is clear that NRK is huge and skilled.

Will be with: Jan-Erik Aalbu will take part in this festive skiing ravaging the Norwegian ehjem in winter. Photo: Discovery Networks.