On Tuesday of last week wrote Campaign that Discovery and VG had an alliance at jostle for Tippeliga- and OBOS league rights and last night wrote Campaign at Discovery, VG with the team, led the race for media rights.
In the morning came the confirmation: Discovery Buys Rights, with VG as ally and now NFF and their new football partners held a press conference at Ullevaal Stadium. Football Association president Yngve Hallen does not deny that he is very pleased with the agreement, which Campaign earlier today experienced a price of 2.4 billion over six years.
Read also: Discovery buys Tippeligaen for 2.4 billion
Read also: Discovery will crest TV2 bid in Soccer thriller
– There are several reasons that this is a good deal. This is the jewel of our rights. It’s not just about money, it is also an innovative deal that can help build its position as Norwegian football has in the Norwegian people. It is also a good deal because it is a good partner who enter Discovery. They have had Tippeliga rights previously and they have rights to land combat. They achieved amazing viewing figures and the investing heavily in sports. Discovery has the next four Olympic Games and the shows that they really want something with sport, says soccer president.
He is also pleased that VG join the team when Discovery takes over and TV2 disappear after next season.
– I commend Discovery and Harald Strømme with partnership with VG, which is the largest digital provider in Norway. There are young people to live in the future and VG have shown that when youth and this market. In partnership with Discovery can be developed further, of great benefit also for Norwegian football, says Hallén.
Read also: VG drawn into Tippeliga game
In 2011, how much havoc as NFF and Norwegian Toppfotball sold the rights to C More, then owned by the Swedish Bonnier and Norwegian Telenor. 2 TV, who sat on the rights never got to come to the negotiating table. Football Association president Yngve Hallén believes negotiations this time has happened in an orderly manner.
– It has been a good and very orderly process, says Hallén.
– We scored in overtime
Discovery CEO Harald Strømme were extra gentle when football tops invited to a press conference at the Ullevaal Stadium today. He did not spare the big words.
– Let me first of all say that this is a great and important day, it is a joy and relief today. Football is in this context largely about business and money, but it is also about passion. Football has everything a good entertainment concept to have. All feelings, all the passion, excitement, highs and lows has also been part of this process. Luckily we scored in overtime and we have managed to land this. We are terribly grateful for, and approaches the task with great respect, says Stromme.
Ga TV2 praise for efforts
He used the opportunity to thank the loser in budkampen, TV 2, the efforts TV has done for Norwegian football for years.
– TV2 has handled football rights in Norway in the best way. They have done a fantastic good job for Norwegian football and deserve recognition for the job. It is a big challenge for us to develop it further, but there we go away on with great enthusiasm and great joy, said Discovery commander.
Stromme says today that he and television group went to football tops with a buddokument last week that had the heading “Football to the people.”
– We are convinced that there is a great potential in Norwegian football, and that part of the potential is untapped. We believe we should be involved in creating value in the clubs, out in the communities, for the Norwegian Football Association and Norwegian Toppfotball, and for us that TV house. We think the key to it is to get the football to the people, says Stromme.
– Lifted out from behind walls payment
He describes the agreement as historic, an agreement being different than the Norwegian Football Association and Norwegian Toppfotball had with C More and TV 2 since 2011.
– We talked about a large and long-term deal, the biggest rights agreement in Norwegian sports history. We want to lift the football out from behind tall pay walls and do more football available at a lower price. That means more football are available on channels which are wider distributed. By that we mean that we are going to double the viewing figures in a regular matchday We will strengthen the main round at 18:00 on Sundays, which has been a strong desire expressed by fans and clubs. Through increased exposure we will increase the value of football partners.
Six of eight games in matchday will be played on Sundays. The round starts with a Saturday match at 18:00 and ends with a fight Monday. Also with Discovery as right buyer becomes matches on pay-TV, so Stromme river not down all pay walls.
– Sundays are the main round at 18:00 with a match on Eurosport Norway, while there are four games on premium (pay TV). Main Kampen 20.00 yesterday also on Eurosport Norway. In addition, the match at 19.00 on Monday on Max, says Stromme.
– We put a considerable amount in the bid to return Monday game. We will post incentives to make it attractive for clubs playing Mondays, tells Discovery boss.
– A cuckoo let down news broadcasts
Stromme states that cooperation with VG is essential.
– We amplifier made with VG because we know that our potential Achilles heel in this context is that we do not have daily newscasts. Someone cuckoo who let down the news a few years ago, says Stromme, who are aiming for one of the first decisions he took as new TVNorge-chief in 2009.
– Therefore we we compensate for it with partnering with VG, Norway’s best sports editorial, Norway’s strongest traffic machine within the Norwegian media community which is Norway’s most innovative environment in creating interaction on digital platforms.
– Hated dice and player exchanges
VG-chief Torry Pedersen takes to himself rose from Stromme. He recalls that VG has not always gotten pat on the shoulder of football players.
– Harald Stromme says we are Norway’s best sports editorial. Now I see that Truls Dæhli (former sports commentator in the VG and current talent responsible for the NFF. Editor’s Note) standing there, and I remember that it varies from Monday to Monday how well you think we are, says VG-chief of football spikes.
– We will continue to write about football in an engaging way. It was VG that took up the dice and playing the stock exchange. It was hated by all at first, but now it is well in all mediums. We must have that ambition to invent something new that everyone hates, but that everyone takes for later. We will, together with Discovery create newscasts every day. The broadcasts will go on VG and Discovery channels. Our contribution is that we are strong novelty purposes and we have a unique position on digial surfaces, especially on mobile, which is the medium that will grow most future, says Pedersen.
– We have little to learn within television production
He says that moving images on mobile phones will be absolutely central to the VG commitment. In addition, VG contribute their own magazine broadcasts.
– We want to expose news daily on digital platforms because we believe that is where young people increasingly will consume moving images. So, we are so humble that we have little to learn when it comes to television production and where we can probably learn from Discovery. In addition we deliver programs that “Foppball”, “panel” shall be moved to the football world and we are going to make a football magazine every Friday, says Pedersen.
VG has the last three years gear violently up in investment in VGTV. Last year also launched VG own linear TV channel.
– For us this is an opportunity to expose our commitment to moving images further, says Pedersen.
No comments:
Post a Comment