Friday, December 11, 2015

Surprising Discovery claim made that TV2 never got negotiated Tippeligaen – Dagbladet.no

(Dagbladet): A day after SBS Discovery bought the TV rights for Norwegian football from 2017 to 2022 for 2.4 billion, may Dagbladet reveal that the US-owned company coup negotiations before the noses on TV 2.

Already last Friday, the day after the deadline to get the bids went out, ante TV2 management that they were being sidelined in the battle for the prestigious rights.

The contact with Rune Hauge, Football Media has featured as their consultant, but other sources told the Dagbladet led negotiations was suddenly broken.

Was kept outside

Sources told Dagbladet that it did TV 2 to panic. The management realized that they were about to be bypassed by Discovery. The fear of losing privileges quickly began to spread. Immediately it was therefore initiated research to find out what was happening, why they no longer received replies from neither football tops or Hauge.

Eventually it became clear what had happened:

Discovery had demanded exclusive negotiations. This meant that neither Hauge or the four members of football’s negotiating committee, Kjetil Siem, Leif Øverland, Hans Olav Karde or Knut Kris Coercion, meet TV 2.

At the same time frustration long since begun to spread in TV 2. They felt that they were sitting with large sums of money in your wallet, without the chance to use them. In parallel several of the global media company Discovery leading centers for rights flown in from London to Oslo to land agreement with the Norwegian boss Harald Strømme.



Got never negotiated

Throughout the weekend led to the surprising development to hectic meetings among top leaders in TV 2. Dagbladet know why CEO Olav T. Sandnes, sports manager Vegar Jansen Hagen, the copyright responsible Bjorn Taalesen and three others in the people within the company discussed frequently in the days went by.

Along came the concluded that they should raise their original bid was delivered Thursday in advance. And still without having been allowed to negotiate with Hauge or Negotiation, which shall have given notice that they would not meet TV 2.

The fear of losing the rights also made that the sum TV2 leave on the table were higher than they had anticipated in advance, which was a direct consequence of the exclusivity clause Discovery had entered. For although it forbade Football Media from negotiating with others, it could not prevent TV 2 from entering new bids.

Never happened before

For the Norwegian media group situation was completely new. They had never faced the same challenge before. In the negotiations on Premier League rights, as TV 2 bought about a month ago, did not open the tender document up for such a requirement.

Yesterday morning had TV 2 still not given up on winning the battle against Discovery. The time was 10:45 Sandnes, Jansen Hagen and Taalesen summoned to a briefing by Football Media, the jointly owned company to NFF and Norwegian Toppfotball. Along met the trio in good faith that they had won the intense failed.

One hour in advance had, however, been held a board meeting at Ullevaal stadium where it was not used more than 45 minutes decide to accept Discovery bid.

Modest TV 2-gang got was therefore of the painful kind. Rights battle was lost without them ever came to the negotiating table. Discovery still did nothing illegal. According to Dagbladet information was honest process also from the football side.

After that Dagbladet know nor should TV2 have been able to match the 2.4 billion Discovery ended up paying.

• Also read: Rune Hauge gets 30 million for television sales Tippeligaen

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