(Dagbladet): Earlier today secured TV 2 the rights for Premier League in the next three seasons.
Although TV2 had rights since 2010, they rejoiced like never before when the new three-year contract to the bank.
– I think we’ve never been happier than we are now. We have bitten nails down to the elbow. When we received the positive message, it was indescribable, says TV2′s sports director Vegard Jansen Hagen told Dagbladet.
– It’s a happy day for TV 2, and it is a happy day for viewers. So offensive we must dare to be. We believe we are best placed to give the viewer the best deal, says Jansen Hagen.
Most agree that TV 2 manages Premier League rights well. But it’s more than just the quality which occupies viewers.
What will it really cost to see Premier League the following season?
– Becomes more expensive
After the VG must TV2 with 1.6 billion for the next three seasons with football from the top level in England. There is a doubling of the previous agreement.
It may have consequences for viewers.
– What has been good enough before, are not good enough now. Our focus is going to be bigger and better, says Jansen Hagen.
– Bigger, better and more expensive?
– There are early to answer now. Right now we are delighted that the deal is in the bag, said TV2′s sports director.
But when TV2 pays more for the Premier League, it must be compensated. Probably it will mean that viewers have to fork out more to see their favorite team in the Premier League.
– When the cost of TV 2 increases, revenue do the same. It is natural that viewers have to pay more. In all likelihood, the Premier League will be more expensive for the Norwegian viewers, says Morten Wiberg, TV executive in Carat Norway, Dagbladet.
– How much more expensive?
– It is difficult to say now. I do not think TV 2 will increase too much at a time. It is not unnatural that they increase the price by 10-20 percent next season and that they increase little by little every year. How much are naturally only speculation, says Wiberg.
The viewers will accept price increases
He does not believe that viewers will race for that reason.
– I think Premier League viewers are willing to pay and understand that it is going to cost. At the same time not increase be too high. But this has enough TV2 control, says Wiberg.
– I am glad that we are owners who will invest as much in the Premier League. Our focus is that viewers should get value for money, adds Jansen Hagen.
At TV2 naivetë so much for Premier League rights, tells all about how much English football means for TV2 .
Slipper cutting
According Campaign coming half of the normal operating profits from the Premier League. It was equivalent to 285 million last year.
It implies that TV2 might have cut sharply if they had Smits Premier League rights. It drops the careful now.
– This agreement is a great pleasure for many of our employees working stone hard to make Premier League offer our best possible, says Jansen Hagen.
– We have an extremely large claims and knowledgeable audience that challenge us all the way. Now we need to focus hard on becoming even better, says TV2′s sports director.
– Just to congratulate
Now they will see Manchester United, Liverpool, Chelsea, Arsenal, Manchester City and co until 2018/19 season.
– It only congratulate. TV 2 does a fantastic job with the Premier League and considers the rights on a very good way, says Discovery’s sporting director Jan-Erik Aalbu Dagbladet.
He will neither confirm nor deny whether they have been involved in the fight for Premier League.
– But such rights are about to sale from the day they are purchased. We will continue our strong focus, says Aalbu.
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