Johaug promise that this will never happen again – Dagbladet.no

(Dagbladet): Swix CEO Ulf Bjerknes blew out on his own Facebook page when he saw Therese Johaug Asked at the starting line in the World Cup opening with Swix straps on Bjørn Dæhlie rods she goes competitions.

“Pretty frustrating how competitors, for lack of innovation, they must use parts from our competition spells,” he wrote, but reacted really most of what happened in the national opening on Beitostøl two weeks earlier, Finance writes newspaper.

Then came namely also Johaug with Swix straps, but then their logo masked with tape. It was Swix own service team which discovered it at Beitostølen, and notified via the International Ski Federation, FIS, that it was unacceptable.

Ethics and Morals

And when Johaug appeared before television cameras in Kuusamo, she stood once again with Bjørn Dæhlie straps on their rods.

– When she goes with straps ours, I think she could use them on the podium and on television as well. It’s a bit of ethics and morality, this here says Swix CEO Bjerknes Dagbladet.

Earlier today let Active Brands boss Øystein Bråta, which owns the brand Bjørn Dæhlie, completely flat for criticism from competitor Swix.

– By mistake it was taken stakes with errors straps under Beitostolen weekend. We put us face that this was wrong. It should have been logo on these straps, said Bråta Dagbladet.

– Sorry

Also Therese Johaug, who has been joined stavkranglingen today, sorry that they have omitted Swix- logo of the straps she uses in competition.

– This is not how it should be, so it regrets both we and Therese even says Johaug manager, Jørn Ernst Dagbladet.

reason Johaug replace strap on Bjørn Dæhlie-rod is according to manager Bjørn Dæhlie have not managed to create an optimum strap for Johaug hands. According Bråta is because Johaug have small hands, and Active Brands is working feverishly to create a strap that is good enough for Johaug.

Therefore, Johaug to continue to go with Swix straps in the coming races, says Ernst.

– She is going to continue with it until Bjørn Dæhlie strap is better. It is not optimal for Bjørn Dæhlie, but that was why Therese swapped spells before this season also, because Bjorn Dæhlie rods are better, says Johaug manager.

A confirmation

Both Ernst and Therese even promise that they will never again hide Swix logo on the straps while she goes with them.

– I think we can promise, yes, says Ernst.

Swix boss Bjerknes will probably pay close attention over the next few weeks on just that, but also sees the positive in that Johaug replace Bjørn Dæhlie straps with his own Swix- straps.

– This is the confirmation that we make the world’s best product, so I think this is wonderful. My private frustration yesterday that other actors, in lack of self innovation, attempts to copy our products to compete with us, says Bjerknes.

– So this is not only bitterness that you lost the national agreement with cross country to precisely Active Brands and Bjørn Dæhlie?

– This has nothing to do with national agreement to make. We chose to go into biathlon instead, and we also have very sense of Therese. She has been with us for many years.