Larvik firm Abax now provides that the municipality are represented in English football. Friday change namely Peterborough name of their home from London Road to Abax Stadium. This as part of a five-year deal.
– As part of our strategy to build our brand in the UK, Abax partnered with the English football club Peterborough United. Abax UKs owner and director, Frank Ystenes, opened an office in Peterborough, England, in 2012 and discussions on cooperation with Peterborough United FC started this year, according to a press release.
ABAX is previously not unknown sponsoring clubs. In Norway, for example, both odd, Rosenborg and Vålerenga partners for the firm. In addition, those known sponsor of Fram football another season.
Now they are also represented in English football.
Peterborough plays in League One, the third tier in England and current manager is Darren Ferguson, son of Manchester United legend Sir Alex Ferguson.
Frank Ystenes and Deputy CEO Bjørn Erik Brandsæter Helgeland will witness the official opening of the new stadium Friday. Peterborough then meets top layer Bristol City to a match which is also shown live on Sky Sports. Peterborough is in eighth place, nine points behind Bristol City.
According to VG costs venue name to Peterborough around one million annually. It does not want Helgeland to confirm.
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