ULLEVAAL (VG) NFF has introduced temporary “sponsor-denial” of 15 year old Martin Ødegaard.
Everybody wants a piece of the young jewel, but NFF wants until further shield the boy from all sponsorship work.
– interest from sponsors is great, but we have said no to all of the advertising campaigns or other assignments dealing to market our business partners. We had the largest with a Partner to Malta and it is a very mutual understanding here.
– We have also informed the major sponsors of what we think about Martin and the use of him. It respects the sponsors, said NFF communications director Svein Graff.
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Requested by Tine
Martin Ødegaard has so far only played one game with the flag on the chest, then league team drew 0-0 at the Emirates in a friendly.
Towards Malta Friday had prodigy accept to sit in the stands the full 90 minutes. Against Bulgaria in the evening it is not certain that it will be playing on the 15-year-old.
Yet he therefore called on the sponsorship market. Tine wanted to use the popular youngster in a comprehensive advertising campaign for milk but has full understanding of the rejection.
– We understand that the NFF and the family wants to protect Martin, with the pressure he has around them. We have a huge appreciation for it. It is important that the NFF will take the decisions that are best for Martin, says sponsorship manager Ann-Kristin Syversen in Tine.
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– Wonderful example
A wish for the future may be, for example, to use Ødegaard on milk cartons. For she is no doubt that Strømsgodset player is a gold sponsor edged object.
– Absolutely. He is a wonderful role model. It is amazing when it comes up young players doing so well. Nevertheless we happily until he gets older, Syversen says.
– He is 15 years old and there is a common understanding between us and his family that we should not spend time and effort on it now. Of course, Martin Ødegaard a great commercial value, but there are some errors if we would use it from day one until he has played a key cap. He has a league superbowl. It’s that he must have settled on a A-national team before we start thinking along these lines, says Svein Graff.
Ødegaard was indeed in a commercial directed by DNB in September but earlier in 2015, NFF start using Ødegaard in commercial settings.
– We expect to use him as long as he is so young and not established on the national team. It will probably gradually become relevant, but not now. We’re talking at least well into 2015 before he sees in store promotions, says Graff.
Can get playing time against Bulgaria
Yesterday Martin Ødegaard also free from the press hit. Within a few months he has become the most sought after player for the media. At the same time is just about all of Europe’s big clubs long flat by the Norwegian teen sensation.
– It would be natural that we plan great days for Martin so he can concentrate on what he is best at. Playing football, says coach coaching staff.
He did not let Martin Ødegaard get to be the youngest player at a European Championship qualifier against Malta, but makes it clear that there can be playing against Bulgaria tonight.
– Martin was good at training on Saturday. Very good. Not surprising. The possibility that he may drop to is definitely true, but we promised no guarantees, says Høgmo.
PS! Tine will still use the internationals in a new advertising campaign. Recording with female national team goalkeeper Ingrid Hjelm Seth is already done, and it may be necessary to use a different player from the men’s national soccer team.
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