Gigant Sponsors like Coca-Cola, McDonald’s and Visa following corruption case carefully. Professor asks besides people stay away from FIFA events.
frame FIFA economically, the only reaction they will understand, believe Tor Wallin Andreassen, professor of service innovation at the Norwegian School.
Read also: Former FIFA vice president picked up by an ambulance in prison
He thinks it Obviously, the sponsors should withdraw, but additionally encourages the football fans man and woman in the street to react.
– End to go to a football match. As consumers, we should engage us and reject this type of corruption and economic crime, Andreassen says.
FIFA sits partly on the rights of the World Cup and qualifiers for this.
Also read: “He does not need money. He is prince “
– Everything else is cowardice
The professor think a lot of action, organized appropriately in social media, will have the effect, showing among other things that this was done in the UK when Starbucks was accused of immoral evasion.
– And you think the sponsors should resign?
– The mean really they should do. If CSR has meaning among the leaders, the consequence is that they remove its logo. Everything else is cowardice.
See also: Full equality in FIFA 16 – but Norway shall not be
– Glad that they take these bosses
The principal of the School of Marketing, Trond Blindheim, does not think the sponsors should withdraw.
– No, not if they have a rogue. There is much speculation about what has happened now, and there are many questions that are asked, but when it comes to football fans like me and many others, we are just happy that they take these bosses, says Blindheim.
He believes corruption case will provide short-term detriment of the great, world renowned sponsors.
– It is not good for the reputation of theirs, but usually everything falls back into place. They may lose some market share for a while, but it tends to be short-lived.
Read also: The sponsors warns FIFA
Coca-Cola: Do repeated our concerns
Coca-Cola expects that FIFA will do everything they can to “find a solution”.
– This is a lengthy and serious situation that has hurt the mission and ideals of the FIFA World Cup. We have repeatedly expressed our concerns related to these serious allegations, writes Vibeke Hansen, Deputy Communications Director of Coca-Cola Enterprises Norway, in a statement to Aftenposten.
– FIFA have stated that they will provide all necessary information, and we are confident that they will continue to cooperate fully with the authorities.
– Should Coca-Cola resign as World Cup sponsor?
– I need only refer to the statement. We have nothing more to say right now, unfortunately, says Hansen.
McDonald’s: Following the situation closely
Overall, pay the major sponsors of billions of dollars to showcase the logo under FIFA- events.
– McDonald’s takes all questions about ethics and corruption very seriously. The company is worrying over the news from the US Justice Department. The agreements with FIFA handled by McDonald’s internationally and they are in close contact with FIFA on this matter and is closely monitoring developments, writes the press contact in McDonald’s Norway, Kathrine Moe, in an SMS to Aftenposten.
VIDEO: Joseph Blatter gave the opening speech at the FIFA Congress in Zurich, and talked about the week’s dramatic events.
Visa: Will reconsider our sponsorship
Via PR agency Dinamo referring Visa Norway the international company’s press release on the matter. Here, the company clearly expressed disappointment and concern and requires immediate change.
– Unless FIFA recreates an organizational culture with clear ethical procedures, we will reconsider our sponsorship. There has been notified, according to the press release from Visa.
– Requires external pressure
Special Adviser to Transparency International Norway, Tor Dølvik, says sponsors have the opportunity to play a very important role in the future.
– I hope those who are in opposition to the incumbent management in FIFA manages to gather and get to the endings, but it also requires external pressure. A press agent is naturally the major sponsors who presumably do not want to be associated with an organization where there is corruption, said Dølvik NTB Wednesday.
Published:
No comments:
Post a Comment